Stunt performer, actor and comedian Steve-O duct-taped himself to a billboard in Los Angeles Thursday, Aug. 13 — part of a publicity stunt.

Steve-O posted this message on Facebook Thursday morning:

The Los Angeles Fire Department referred to the incident as a “single patient behavioral emergency” in which “one person secured (themselves?) to a billboard.”

When crews arrived at the scene in the 1700 block of Cahuenga Boulevard, they discovered that the individual was, in fact, Steve-O — involved in an apparent publicity stunt.