ROX-TV dips into the lunch box collection for “The Secret of NIMH”. We toss around some history on the movie and the lunch box 1980’s style.
Welcome back to the ROX-TV website. We’ve been switching gears lately in the HQ and I’ve decided to dip into some niche type of shit for a minute. I’m a collector of history and that requires that I save everything I come into contact with. I know that I’m not alone on this and so I move forward with confidence. Back in the 1980’s before the world became lame and soft, we used to carry metal lunch boxes to school. I had a few, one of my favorites and that still survives in the collection today is my “Transformers” lunch box. Granted, it’s beat to hell, but I still proudly display it with my Halloween Mask Collection in the dining room. I’ve always collected things, from my Insane Clown Posse stash to comic books, regular books, flyers, lunch boxes…you name it and if it’s cool, I probably got some.
So, tonight’s article is for the lunch box heads from the 1980’s as well as collectors of the pieces. The lunch boxes were a great representation of American life and the blending of lunch and entertainment. They were basically commercials that held lunch. Usually very colorful, exciting images, and all that eye catching madness that drove kids to beg their parents for the latest and greatest whatever. I would also like to take a moment and say that when the “plastic” lunch boxes came along, it was ruined forever. Less durable, less fun…they fucking sucked and I curse the day they switched from metal. You could fend off an attacker with a metal lunch box, sadly I cannot say the same for the plastic shit boxes. I don’t support or collect the plastic versions and that is all. So before I get lost in the weeds, I will bring this shit back around. Today we will be examining one of my favorite lunch boxes from my collection, the fabulous “The Secret of NIMH” lunch box. (If you’ve watched Archive81 on Netflix you will see several references to The Secret of NIMH, and I find that odd and rather interesting). Lets get to it…
Origin: The Secret of NIMH movie
Circa: 1982
The Secret of NIMH was an animated movie that was released on July 2nd, 1982 and was directed by Don Bluth. The movie is based in part on the 1971 children’s novel Mrs. Frisby and the rats of NIMH. Although I never read the book I was lucky enough to see the movie when it was released on the latest and greatest technology of the time, VHS. As far as animated movies go, this has to been in the top three for substance, quality of the animation, and movie effects that make others of the time pale in comparison.
Back in the eighties a new store had opened up near my house and it was called “Carriage Plaza Video”. They carried all the finest movies of the time on VHS and it was the highlight of the week when we were allowed to pick out a selection for Friday night viewing. As a child I remember being spellbound while I watched the movie. It had a bit of magic (for lack of a better explanation) that really drew you in, like a moth to a candle’s flame. The movie was eighty two minutes long and I wish it could’ve last another eighty two minutes before it ended.
The story was about a widowed mouse and her kids, who through no fault of their own, wind up in a bit of a jam. Mrs. Brisby’ s youngest child is sick and unable to move with the rest of the family on moving day. Moving day meant leaving the farmer’s field in search of a safer place to be when the tractor plowed for the new crops. As it was, Timmy, the youngest mouse is laid up with a fever and moving is not an option. Distressed, Mrs. Brisby seeks advice from the wise old owl who lives nearby in a tree. The owl advises that Mrs. Brisby seek the help of the local rat population in regards to moving her family.
As the story progresses, the viewer learns that the rats were intelligent after being subjected to experiments at a lab called NIMH. They escaped the facility with help of a mouse (who also subjected to the same treatments as the rats) who was intelligent as well. It seems that the scientist had been giving them injections and over the course of time, they became enlightened. The rats owed the young mouse a favor and although he eventually dies, they never forget the help he gave. The rats agree to help Mrs. Brisby and move the home before the first plow hits the field. There is an evil rat named Jenner who has his own ideas about how things should be done and it sets up for a climatic ending indeed.
When I first watched this movie it has a “Disney” feel to it, but seems to surpass what Disney was doing at the time. I found out later that Don Bluth and ten others were originally working for Disney but left when Bluth started his own independent studio. First working inside his house and garage, before moving into a 5,500 square foot building in Studio City, California. They shopped the movie around at Disney but were declined. Apparently there was only room for one mouse at Disney and Mrs. Brisby was out of luck.
The movie rights were acquired by Aurora Productions and work began immediately. Bluth received a budget of 5.7 million dollars and was given a deadline of thirty months to complete the project. One person quoted on the project said that during the last six months or so, “they were working 100 hour work weeks” to complete the movie. The movie came out in 1982 and was a hit at the limited theater release. Another factor was the made for home viewing version on Betamax, VHS, and Laser Disk. The VHS copy sold retail for $79.00 dollars at the time and 25,000 copies were sold.
Lunch Box:
The lunch box shown above is from my private collection and still has the thermos inside. This is an example of a “rough condition” lunchbox and time has not been kind. Besides some denting and rusting, the thermos graphic is almost completely worn away. Although the 1982 trademark can still be observed. I would place an example in this condition around the $15-$25 dollar range.
Availability:
There are numerous lunchboxes on EBAY in various conditions and prices. For a perfect mint specimen, be expected to pay closer to $200 dollars. But for those of you on a budget, there are some listed for as low at $4.00 dollars. Because of the availability on EBAY I wouldn’t worry about this item being impossible to get for a long time. So there’s no rush, but as they say: here today gone tomorrow.