On February 23, Rox-Tv marks a significant milestone, celebrating 6 years of supporting and uplifting independent music artists. Founded in 2018 by Bobby Lee, also known as Bob Roxxx, Rox-Tv was born out of a deep-seated passion for music and a desire to create a platform that could make a difference in the lives of independent artists.

Bobby’s music journey began in 2001 when he, along with childhood friends Charles Haid and Ray Wood, formed the rap group “Disfunktional Phamily.” They released an album and performed at local shows, building a following in Detroit, Grand Rapids, and Cleveland. Their dynamic stage presence and innovative approach to hip-hop set them apart, earning them acclaim and recognition in the music scene. Despite challenges, Bobby and his bandmates remained committed to pushing the boundaries of their music, showcasing their versatility and creativity opening for a variety of national acts.

 

 

 

 

 

 

 

 

Bob’s time with Disfunktional Phamily not only honed his musical skills but also gave him valuable insights into the video, audio, and business aspects of the music industry. As an independent artist, he learned the importance of high-quality visuals and audio in enhancing a music project’s overall impact. He gained hands-on experience in video production, editing, and audio mixing, which would later prove instrumental in his work at Rox-Tv. Additionally, navigating the music business taught him about promotion, networking, and the importance of building strong relationships within the industry. These skills and knowledge would lay a solid foundation for Bob as he ventured into the world of music video production with Rox-Tv, combining his passion for music with his expertise in video and audio production.

After his initial foray into the music scene with Disfunktional Phamily, Bobby’s life took a different turn as he transitioned into more traditional roles. For nearly a decade, he worked in various jobs, including a stint at a telemarketing company, where he found stability but also felt a growing sense of unfulfillment. This period of his life, while providing financial security, left him yearning for something more meaningful in his career. It wasn’t until he experienced a physical setback due to an injury that Bobby had the chance to pause and reflect on his life’s direction. During this period of recovery, he revisited his passion for music, realizing that it was a crucial part of his identity and something he couldn’t ignore. This reflection would ultimately lead him back to the world of music, paving the way for his future endeavors in the industry

With newfound clarity and determination, Bobby set out to create Rox-Tv, initially envisioning it as a media outlet for independent artists. The early years were marked by Bobby and his friend Kasper attending local shows, filming highlights, and interviewing artists. Over the years, people joined and quit the team, some writing for us, some doing on-screen stuff. It was hard when there was little to no pay because of the fan base to the artists we followed being smaller. Despite facing challenges in attracting a wide audience, Bobby’s background in the underground rap scene provided Rox-Tv with a unique perspective and a dedicated following within the underground music scene.

Throughout 2018, Rox-Tv embraced every opportunity that came their way, leading them across the Midwest. In 2019, their journey continued as they supported artists and embarked on multiple tours, including those with Insane Clown Posse, among others. Rox-Tv even covered notable events such as the Gathering of the Juggalos and Austin, Texas’s South by Southwest festival.

In 2019, Bobby met DJ Carlito while on tour with Shaggy 2 Dope. Bobby, filming and assisting with the tour, interviewed artists and captured clips for Rox-Tv. This encounter was pivotal, sparking a strong friendship and shared vision for Rox-Tv’s future. Later, Bobby was invited to explore “International Bigtime Wrestling,” a wrestling organization run by Carlito and his father, former champion wrestler Rudy “Rudeboy” Hill.

 

 

In 2020, amidst the challenges of the pandemic, Bobby, Carlito, and Rudy joined forces to create “The Fix,” a wrestling TV show that brought the excitement of independent wrestling to viewers during lockdowns. The show was a resounding success, spanning three seasons and providing a much-needed escape for wrestling fans during a difficult time. In addition to “The Fix,” the team at Rox-Tv also ventured into producing specials for World Classic Big Time Wrestling out of Chillicothe, Ohio, showcasing their versatility and skill in the wrestling entertainment industry.

Alongside their work in wrestling, Rox-Tv produced a variety of non-action wrestling shows, including “Shootin it Straight With Rudy,” a series focused on talking real with wrestlers . also Wrestling real talk with Rudy & A.T. Huck, and the critically acclaimed “Bigtime Memories.” “Bigtime Memories” ran for four seasons and garnered over 100,000 views, highlighting Rox-Tv’s ability to create engaging and entertaining content across different formats.

Concurrently, Rox-Tv continued its support for the Hill brothers in all three Chicano Fests, community-focused events aimed at celebrating and uplifting the Chicano community. These events, which featured a rich mix of culture, art, food, music, Lucha Libre, and more, provided a platform for people to come together and learn about their heritage in a positive and inclusive environment.

The collaboration between Carlito and Bobby expanded across Rox-Tv, enhancing the quality of their content. Today, Carlito, Bobby, and Rudy drive Rox-Tv, fueling its new music video program with their combined skills and industry experience.

In 2021, Rox-Tv’s production of promo commercials for Insane Clown Posse’s “The ICP NETWORK” on Twitch led to the establishment of Rox-Tv Video Services. This venture capitalized on Rox-Tv’s expertise, further establishing its leadership in music video production.

Responding to the challenges of the COVID-19 pandemic, Rox-Tv transformed into a service company, offering video and graphic design skills for hire. This shift not only ensured Rox-Tv’s survival but also positioned it as a thriving resource for independent artists seeking to enhance their visual presence.

Since April 2018, Rox-Tv has been a prominent platform for music interviews, podcasts, and articles, with over 1000 features on its website. The Rox-Tv YouTube channel boasts over 600 videos and a cumulative view count exceeding a million, showcasing the team’s diverse content.

Rox-Tv has evolved into a central hub for music interviews, podcasts, and more, featuring a mix of underground talents and industry giants. Renowned guests have graced Rox-Tv’s platform, including Bushwick Bill, Paul Wall, Jelly Roll, Blaze, Troubled Mindz, Rudeboy,  SCUM, Ouija Macc, Wiked Wood, Shaggy 2 Dope, and many others. In recent years, Rox-Tv has expanded its services to include music videos, collaborating with a diverse array of artists. Notable names such as Bizarre, The Chinchillionaires, Hb The Grizzly, Tre Lb, Esa Roe, Abe Link’d n, Danny Dollars, Rocky Rob, King Gordy, and more have joined forces with Rox-Tv. This strategic move into music videos has not only enriched Rox-Tv’s offerings but also solidified its reputation as a premier platform for artists seeking to elevate their visual storytelling and expand their audience reach.

As Rox-Tv marks its 6-year anniversary, it stands as a testament to the dedication and passion of Bobby Lee, Rudy Rudeboy Hill, Carlito Hill, and the entire team. What began as a vision to uplift independent artists has blossomed into a thriving platform offering comprehensive services to empower artists in the competitive music industry. Carlito encapsulated their synergy, stating, “When we get together in the lab, we really do form like Voltron and cook.” Rudy echoed this sentiment, reflecting on his decision to commit fully to Rox-Tv and expressing gratitude for the journey, saying, “I made a conscious decision a few years ago to give 100% to ROXTV. It’s a decision that I am so happy to stand by, although there are rough times and struggle being a small business, it’s also the most gratifying, and exciting times with all we got going on at RoxTv, here’s to another six, fuck that 600 years, #Love4Rox.”

One of Rox-Tv’s standout offerings is its $300 music video package, designed specifically for independent artists. This package includes a high-quality professional music video shot and edited at one location. The package also includes creative input, location research, and post-production marketing via Rox-Tv.com, as well as a premiere on Rox-Tv’s YouTube page, which boasts close to 10k subscribers. This comprehensive package is a testament to Rox-Tv’s commitment to empowering artists and helping them realize their creative vision.

Today, Rox-Tv continues to be a beacon of support for independent artists, offering a range of services to help them succeed in the music industry. Whether you’re looking to create a music video, enhance your visual presence, or reach a wider audience, Rox-Tv has the expertise and resources to help you achieve your goals.

 

To contact Rox-Tv and take advantage of their music video package, visit their website at rox-tv.com or reach out via social media. Don’t miss this opportunity to launch your music career with Rox-Tv and join the ranks of successful independent artists who have benefited from their services. Here’s to many more years of success and empowerment in the world of independent music.